Other work in this campaign:

Momentum Films/44" Chest

How do you appeal to a cynical bunch of ‘London Geezers’? What makes them think ‘yeah, I’ll give that movie a bash’?

What started out as a handout at the London Film Festival was soon taken up by the ‘cynical London geezers’ and not only started appearing around town as t-shirts but also ended up in the pages of GQ and Maxim as a ‘diamond piece of work’. ‘Av it.