Other work in this campaign:

Diageo/Responsible Drinking

Creating an ad for a company that encourages people to drink in moderation might seem straightforward – but things get a little more complicated when that company is one of the biggest drinks companies in the World.

This is the fine line we had to walk when we took the corporate responsibility TV brief from Diageo. The insight we uncovered, that formed the basis for this acclaimed film, was that people are genuinely shocked when they see themselves after drinking a little too much.