How do you get Mums and Dads to choose a driving school they feel will teach darling Tabitha or Tarquin to drive safely and competently while still making sure that Tabitha or Tarquin feel that the company has street-cred?

You don’t talk down to 17-year-olds. They’re not kids. You use a tone of voice that they’ll find amusing but can empathise with; so if their mates see them in a driving school car at least it’s not one with a nerdy image.

And while you’re at it make sure there’s a benefit in there for the parents too – they’re the ones who are paying for these lessons after all.

How do you get Mums and Dads to choose a driving school they feel will teach darling Tabitha or Tarquin to drive safely and competently while still making sure that Tabitha or Tarquin feel that the company has street-cred?

You don’t talk down to 17-year-olds. They’re not kids. You use a tone of voice that they’ll find amusing but can empathise with; so if their mates see them in a driving school car at least it’s not one with a nerdy image.

And while you’re at it make sure there’s a benefit in there for the parents too – they’re the ones who are paying for these lessons after all.

How do you get Mums and Dads to choose a driving school they feel will teach darling Tabitha or Tarquin to drive safely and competently while still making sure that Tabitha or Tarquin feel that the company has street-cred?

You don’t talk down to 17-year-olds. They’re not kids. You use a tone of voice that they’ll find amusing but can empathise with; so if their mates see them in a driving school car at least it’s not one with a nerdy image.

And while you’re at it make sure there’s a benefit in there for the parents too – they’re the ones who are paying for these lessons after all.

How do you get Mums and Dads to choose a driving school they feel will teach darling Tabitha or Tarquin to drive safely and competently while still making sure that Tabitha or Tarquin feel that the company has street-cred?

You don’t talk down to 17-year-olds. They’re not kids. You use a tone of voice that they’ll find amusing but can empathise with; so if their mates see them in a driving school car at least it’s not one with a nerdy image.

And while you’re at it make sure there’s a benefit in there for the parents too – they’re the ones who are paying for these lessons after all.

How do you get Mums and Dads to choose a driving school they feel will teach darling Tabitha or Tarquin to drive safely and competently while still making sure that Tabitha or Tarquin feel that the company has street-cred?

You don’t talk down to 17-year-olds. They’re not kids. You use a tone of voice that they’ll find amusing but can empathise with; so if their mates see them in a driving school car at least it’s not one with a nerdy image.

And while you’re at it make sure there’s a benefit in there for the parents too – they’re the ones who are paying for these lessons after all.